I’ve wrestled with this for years running a small home-renovation business, and honestly the balance changes depending on the season and even the neighborhood. One thing that helped me was looking at how each channel pulls in a different type of customer. Offline efforts like community events or printed brochures work great for older homeowners, while online ads and quick video tips on social platforms bring in younger buyers who want faster responses. I found a really solid breakdown of how these two sides support each other on monoup — not in a promotional way, just a practical explanation of combining digital visibility with real-world presence. What made the biggest difference for me was connecting the two: for example, adding QR codes on printed materials that lead to a short landing page about seasonal offers. It creates this small “bridge” between offline and online that doesn’t feel forced. And honestly, it saves time because I’m not inventing completely separate strategies anymore; I’m just adapting one message for two formats.