It's not just your imagination; the growth in support for women's sports is a tangible and very welcome development! I think several factors are contributing to this. Firstly, the quality of play has reached incredible heights, making for genuinely thrilling competition. Secondly, there's a growing recognition by sponsors and media outlets of the untapped audience and market potential. They're realizing that investing in women's sports isn't just a social good but also a smart business decision. Events like the Waziri 1xCup, which focus on developing talent and providing competitive platforms, are crucial for this sustained momentum, inspiring both athletes and fans alike with their commitment. This increased backing creates a virtuous cycle, attracting more viewers and, in turn, more investment.